The most requested model to date

We know, it took some time… but we wanted to make sure we found the perfect blue color before we introduced the latest addition to the First Collection – and now it is finally ready! A stunning blue sunray dial that ranges from deep blue to a vibrant, electric blue depending on how light hits it.

Blue dial will be available in both silver or rose gold case and comes in 38mm and 42mm.

View all watches with blue dial

Steel bracelet

The next big news (a highly anticipated one too) – First 42 is now available on a steel bracelet.

The steel bracelet gives your First 42 a heavier and a more sporty look. We kept the ”quick-change” feature (as you can find on all our straps) which makes is super simple to change to an other straps without any tools.

View all watches with bracelet

Pick your favourite for more pictures and information

First 42 Rose gold/Blue

Black leather strap
€329

First 38 Silver/Blue

Black leather strap
€329

First 42 Silver/Blue

Black leather strap
€329

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TUSENÖ 2019