We know, it took some time… but we wanted to make sure we found the perfect blue color before we introduced the latest addition to the First Collection – and now it is finally ready! A stunning blue sunray dial that ranges from deep blue to a vibrant, electric blue depending on how light hits it.

Blue dial will be available in both silver or rose gold case and comes in 38mm and 42mm.

The next big news (a highly anticipated one too) – First 42 is now available on a steel bracelet.

The steel bracelet gives your First 42 a heavier and a more sporty look. We kept the ”quick-change” feature (as you can find on all our straps) which makes is super simple to change to an other straps without any tools.